Grant Thornton launches global advertising campaign

16 April 2012: Grant Thornton launches new global advertising this week in a campaign that will cover print and digital media throughout North & South America, Europe and Asia Pacific. The 'Reason and Instinct' campaign aims to establish Grant Thornton's reputation as the business adviser who can help dynamic organisations unlock their potential for growth and has been created by Ogilvy Worldwide out of London.

The campaign includes 96 and 48 sheet poster sites; a global digital presence across CNN, WSJ, Bloomberg and via Leader boards and MPU spots; European business travel sites at Eurostar destinations; and newspaper and magazine advertising ranging from full page to strips. New website landing pages for the campaign will also begin to appear on Grant Thornton websites around the world.

Ed Nusbaum, chief executive officer, Grant Thornton International, explains, "It is almost impossible to tell one accountancy firm from another so we were determined to find out what sets us apart from the accountancy crowd. It is a compelling human truth that we all make decisions for both rational and emotional reasons. The 'Reason and Instinct' campaign, together with our tagline, 'An instinct for growth', is our way of recognising the legitimate role for both factors in helping clients make better business decisions.

"Clients tell us that we are most valuable to them when we apply both reason (which we define as knowledge, rigour and technical capability) and instinct (experience, intuition and confidence) to their business challenges.

"Helping clients to unlock their potential for growth is touching our whole business – from the services we provide, to the way we deliver them, the people we hire and how we talk about Grant Thornton."

Grant Thornton operates globally in over 100 countries offering audit, tax and advisory services to listed companies, privately held businesses and the public sector.